To create mixed media visuals that communicated collaboration, connection, and moxie by literally collaborating.
Thought At Work is a three-day, student-run, student-focused design conference that takes place every October at Rochester Institute of Technology.
As a team we developed the concept. Alongside a peer I was tasked with digital asset generation and projection mapping for the shoot.
Visually represent the essence and identity of Thought At Work.
Every person in the TAW team generated mood boards and keywords to help communicate what they believed Thought At Work was. Together we reduced the references and ideas down to three keywords and a handful of final muse imagery.
Industrial designers built a form, New Media Designers made digital assets. We projected the assets onto the physical form and then photographed it all.